With the increase of economic income of consumers and the iteration of consumer groups, brands who want to hold an advantage in today’s market need to find an economic growth point that fits in with their unique band features in the fierce competition. Nongfu Spring strives to seek the market take in a diversified way. As its products continues to grow, Nongfu Spring is working hard on the all-cat

In recent years, with the change of people's consumption and health concept, sugar free drinks have become popular in consumers. Young people today tend to nurture their health in Buddhist-style. They’re willing to drink warm wolfberry tea as a health-nurturing practice, on the other hand, they refuse to give up hot pot, barbecue, snail rice noodle and other tempting goodies. Young people keeping

It seems that the millennial generation was the real power dominating the consumption a second ago, while next second generation Z has made a glamorous debut on the stage, gradually taking the place of the predecessor and attracting attention of global brands and online media. According to the recent release of White Paper on Consumer Power of Generation Z, China holds the largest group of Generat

The past two years have seen an increasing number of brands enter the sugar free tea drink space with new products continuously emerging on the market, which drives the development of sugar free tea drink category. Especially in the tide of consumption upgrading, the position of traditional tea drinks falls considerably, while healthy sugar free drinks become hitters with consumers. Oriental Leaf

Recent years have seen a fast upgrade of consumer demand and an increasing requirement for products. Correspondingly drinking water enterprises are going all in on subdividing water categories. Nongfu Spring makes its debut with the launch of natural water featuring health. After that, it puts forward slogans such as "we do not produce water. We are just porters of nature", "High quality water sou

In April 1998, a drinking water advertisement unveiled on CCTV and attracted wide attention of consumers. That is Nongfu Spring. At that time, it put forward the unique appealing that "Nongfu Spring tastes a bit sweet". As for the embodying form of creativity, Nongfu Spring created a plot with suspense to incisively and vividly demonstrate the drinking way of Nongfu Spring and at the same time put

Young people represent a major consumer group in the beverage industry, for beverage enterprises who deliver on young people’ consumption demands and win their hearts are able to sing all the way across the market. Nongfu Spring is a good example in this part. It is willing to leave the commutation work with young consumer group to young people themselves, which can be seen from its IP sponsorship

As generation Z grows up, young consumers get more rights to speak and consumption decision-making power, and gradually play a bigger role in moving the market trend. Correspondingly, "Brand Rejuvenation" targeting generation Z has become an industry buzz word over the recent years. Traditional industry giants prefer circle marketing with large-scale advertising materials to achieve explosively sp